“Why You Need to Follow Up with Your Customers - and Exactly How that Benefits Both of You!”


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Dear Online Marketer,

You've put your heart and soul into finally creating a product for your list. Now comes the tricky part – sparking those sales!

Contrary to what many might think, however, it's not your launch day that will make or break your sales success - it's a quiet little habit called “follow up”.

It doesn't matter what type of product you create - digital or physical: Follow up should always be part of your plan.

But there's one key action you need to factor in, every time, to make your follow up efforts effective. Do this - and you'll see some very specific benefits, every time you launch a new campaign.

Want to find out what it is... while you learn about the true benefits of follow up?

Simply download my new free Special Report – and help yourself to vital information about...

Why You Need to Follow Up with Your Customers
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You'll instantly learn:

  3 key ways in which following up can benefit your business

  2 key rewards you'll notice straight away

  The simple reason why liking you alone is not going to make them remember to buy

  The devastating pattern that sabotages your credibility - and the danger of slipping into it

  4 follow up traits to develop that will set you ahead of the crowd

  The single most important follow up step it's painfully easy to miss

Follow up is such an essential step to include in your marketing - and once you read my new Special Report, you'll quickly realize just what you may have been missing!

Go on - what are you waiting for? Help yourself to this eye-opening Special Report right away!



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Here's to unleashing real power in all your follow ups!

Much Success to You,
Patricia Thomasson, EdD http://salesfollowupplan.blogspot.com

Monday, May 31, 2010

A Bird’s Eye View of Opt-Ins


Most online follow up campaigns begin with an opt-in on a blog, website or squeeze page. The new subscriber discovers he has to provide contact details in order to get those wonderful 3 free WordPress Templates.

Nowadays, this is no surprise to most people: But if your customer is in a niche not connected with internet marketing, he may feel surprised and annoyed… or “held to ransom”.

But he really wants those WordPress templates – the green one is perfect for his new Pond Plans blog! So, grudgingly, he types in his name and email address… and his journey through your follow up system begins…

Making First Contact
The first thing to ensure is that his first experience with providing his contact info in exchange for a promised reward is a good one.

This means it has to run smoothly, without too many multiple opt-ins and without what he might view as complicated instructions.

Then – after your “thank you” – your product has to really delight him. In fact, he should feel so happy with it, he’s actually looking for other products or freebies from you, right away.

And just at the right, most natural moment, you have to delight him by offering him a chance to get more templates (or graphics, or a video blogging instructions – whatever best compliments your opt-in product). For a fee that fits with his budget (which you’ve researched your market enough to know).

While he’s still thinking about it, you start sending him your follow up email tips and information, cementing yourself as a trustworthy “friend”. Only after he’s received enough of these to feel that the exchange is not one-sided, do you present your next, perfectly tailored offer.

He could click your sales page without hesitation and purchase your offer straight away… but it so happens he had to rush his 2 year old daughter to the clinic that morning, to get that pea taken out of her left ear. So in a couple of days, when the excitement has died down, you send a simple reminder, which he’s glad to get…

That’s how you should be thinking – from behind his eyes, in his shoes – as you set up your opt-in offers.

Do it like this, and you’re well on your way to creating not just a one-time customer, but a loyal, frequently-purchasing fan.

Posted by patt at 4:33 AM 0 comments
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