“Why You Need to Follow Up with Your Customers - and Exactly How that Benefits Both of You!”


"FREE Special Report!"

Dear Online Marketer,

You've put your heart and soul into finally creating a product for your list. Now comes the tricky part – sparking those sales!

Contrary to what many might think, however, it's not your launch day that will make or break your sales success - it's a quiet little habit called “follow up”.

It doesn't matter what type of product you create - digital or physical: Follow up should always be part of your plan.

But there's one key action you need to factor in, every time, to make your follow up efforts effective. Do this - and you'll see some very specific benefits, every time you launch a new campaign.

Want to find out what it is... while you learn about the true benefits of follow up?

Simply download my new free Special Report – and help yourself to vital information about...

Why You Need to Follow Up with Your Customers
Your privacy is protected and your email address will only be used to communicate with you about marketing related subjects.

You'll instantly learn:

  3 key ways in which following up can benefit your business

  2 key rewards you'll notice straight away

  The simple reason why liking you alone is not going to make them remember to buy

  The devastating pattern that sabotages your credibility - and the danger of slipping into it

  4 follow up traits to develop that will set you ahead of the crowd

  The single most important follow up step it's painfully easy to miss

Follow up is such an essential step to include in your marketing - and once you read my new Special Report, you'll quickly realize just what you may have been missing!

Go on - what are you waiting for? Help yourself to this eye-opening Special Report right away!



Claim Your Free Report Today

Fill in your first name and primary email address in the boxes below and then click submit to receive your free report.


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Here's to unleashing real power in all your follow ups!

Much Success to You,
Patricia Thomasson, EdD http://salesfollowupplan.blogspot.com

Monday, May 31, 2010

Are You a Follow up Flake?


“Follow up flake – well, that certainly doesn’t describe me,” you say. Or maybe, because you saw the title and you’re actually reading this, you’re more humble than many and you’re simply hoping you’ll find out it isn’t you.

Follow up flakes come in all shapes and sizes.

- Experienced marketers who have gotten careless

- Brand new marketers to whom thinking up a headline is so new, it feels like neurosurgery

- Mr. Intuition, who flies by the seat of his pants, and is so busy planning (in his head) his next brand new campaign, he didn’t do more than dash off a single follow up letter for the one that he just completed

- Marketers who sometimes send out follow up emails… and sometimes allow themselves to get distracted by life


The Missing Link

You can bet they all have one thing in common. Something that’s missing from every single follow up scenario listed above…

…and that would a Plan. Yes, Follow Up Plan with a capital “P”.

It doesn’t matter how brilliant or innovative you are how seasoned you are… or how new: Creating in advance a simple follow up plan will help you anticipate:

- Obstacles

- Things to be done

- Things to check

It will also help you analyze:

- Your targeting

- Your follow up content value

- Your timing

- Whether it includes all the important elements (such as calls to action, powerful headlines) that it needs to have
What’s Stopping You?

No one wants to be a flake – especially when it comes to follow up. Why make contact with a perfectly good customer, only to drive her away?

So let’s look at 3 of the biggest common objections to creating a follow up plan:

1. “I don’t have time”

If you found yourself nodding in agreement with # 1, you’re not a flake: You’re just mistaken. Taking the time to plan for proper follow up will actually save you time – and increase your profits and list. It’s worth every second of the investment.

Get out of the “Reactive” zone and focus only on the campaign at hand. If you really are short of time, jettison something else – but don’t give up on planning your follow up. Since statistics have proven follow up can easily be responsible for well over half your total sales, continuing in the same reactive path really would be flaky.

2. “I don’t need one, it’s a waste of time”

If this is you, well, you’re skating perilously close to the flake zone. Look at some of the reasons you need a follow up plan in the answer to # 1, above.

(I’d go into more detail, but you’ve probably already dashed off to put out a different fire.)

3. “It’s too hard…”

You’re definitely not a flake. Most likely, you’re a newer marketer… or you’re simply inexperienced. First, let me reassure you that creating a balanced follow up plan is easier than you may think.

There are lots of great special reports and free tips floating around the net. Book an afternoon for yourself and invest the time in success. Download one today.



Posted by patt at 4:25 AM

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